Geo-fence is an amazing feature that comes along with GPS technology. Thanks to this feature, we can now see the scope of our businesses on the digital map app on our smartphones. This is necessary if we want to show off the existence of our newly developed business to the locals, so we can compete on a small scale market before we have the skill, experience, and confidence to compete on the bigger ones. So, it’s obvious that geofencing does matter.
As you can expect, people use map apps on their smartphones instead of paper map these days. It’s more convenient and it follows your exact location and direction. That’s why people love this extremely useful technology. However, when they move from place to place while looking at their map apps, various stores can pop up on their smartphone screens. This can become your opportunity to show them that your business exists, and it’s ready to serve their needs for certain products or services. This is a perfect way to compete in a local-scale market, as well as absorbing local-scale customers.